Ad Revenue Calculator
Forecast gross display-ad revenue from your monthly visitors, average pageviews per visit, ads per page, and average CPM. Use the estimate to set revenue targets, compare scenarios, and see how changes in traffic, engagement, ad density, or CPM could affect monthly and annual earnings. Calculate it clearly with Figur.
Ad Revenue Calculator
Forecast gross display-ad revenue from your monthly visitors, average pageviews per visit, ads per page, and average CPM. Use the estimate to set revenue targets, compare scenarios, and see how changes in traffic, engagement, ad density, or CPM could affect monthly and annual earnings.
Method and assumptions
Figur applies straightforward arithmetic to the values you enter. The calculation runs locally in your browser and is not stored.
- The result depends on accurate inputs and units.
- External factors, fees, taxes, or rules not requested by the calculator are not included.
- Use the result as a planning estimate and verify any high-stakes decision.
Sources and references
No external data source is required: this calculator uses standard arithmetic and the values you enter.
Frequently asked questions
How do I use the ad revenue calculator?
Enter your monthly visitors, average pageviews per visit, number of ad placements on each page, and average CPM. The calculator estimates pageviews, ad impressions, monthly revenue, annual revenue, and page RPM.
How is ad revenue calculated?
Monthly pageviews equal visitors multiplied by pageviews per visit. Ad impressions equal pageviews multiplied by ads per page. Estimated revenue equals impressions multiplied by CPM, divided by 1,000.
What do CPM and page RPM mean?
CPM is estimated revenue per 1,000 ad impressions. Page RPM is estimated revenue per 1,000 pageviews, so it reflects the combined effect of ad density and CPM.
When is this estimate useful?
Use it to set website revenue targets, compare CPM offers, test traffic-growth scenarios, evaluate placement strategies, or estimate the value of increasing pages viewed per visit.
How can a site improve ad revenue responsibly?
Focus on useful content, qualified traffic, faster pages, better internal navigation, thoughtful placement tests, and suitable ad formats or networks. Avoid adding so many ads that they damage speed, trust, or the visitor experience.
Why might actual ad revenue be different?
This is a gross estimate, not guaranteed income or profit. Fill rate, viewability, ad blockers, geography, device mix, seasonality, network revenue share, invalid traffic, operating costs, and taxes can all affect the final amount.